Description
The Ordinary, part of the DECIEM family, is renowned as a disruptive force in the beauty industry. Founded in 2013 by Brandon Truaxe, DECIEM, including The Ordinary, emerged from his frustration with the lack of passion, transparency, and insight in the development of beauty products. The brand is celebrated for its commitment to exceptional quality, which encompasses authenticity, functionality, beauty, and sensible pricing. DECIEM prides itself on catering to an educated and curious audience that values their dedication to quality beyond just price points and distribution channels
